Chart Where Will Consumers Spend The Most On Black Friday Statista Premium statistic intention of u.s. consumers to shop in store for black friday sales 2023 premium statistic u.s. consumers planning to shop on thanksgiving weekend by day 2023. Black friday shopping statistics. as many as half of people who buy holiday presents make purchases on black friday. 72.9 million consumers shopped in store on black friday 2022, up 9.62% yoy. holiday shoppers spend 29.4% of their gift buying dollars on black friday. up to 49% of all holiday shoppers bought gifts on black friday.
Black Friday Data The Big Picture Consumers will continue to shop online during black friday. according to adobe analytics, us consumers spent $9.12 billion online during black friday 2022, while salesforce inc. reported online retail sales reached $17.2 billion. shopify, meanwhile, reported $3.36 billion in black friday 2022 sales. shopify, adobe, and salesforce are e commerce. Consumers spent $9.8 billion in online sales during black friday. 76.2 million people shopped in store on black friday. 90.6 million people shopped online on black friday. 1. us black friday sales were up 2.5% from 2022. according to mastercard, year over year black friday spending is up 2.5%, excluding automotive and not adjusted for inflation. On black friday 2023, u.s. consumers spent $9.8 billion online, contributing significantly to the overall black friday revenue (adobe, 2024). this meant that black friday 2023 generated less revenue than cyber monday but was still the second most significant day in terms of online shopping spend between 1 october and 31 december 2022 (adobe, 2024). 73% of consumers plan to shop in store on black friday in 2020 to take advantage of sales or the best deals they can get for the season. (deloitte, 2020) 46% shop in store to enjoy shopping with friends or family as a part of their black friday ritual. (deloitte, 2020) 27% plan to shop in store because of the overall excitement of the day.
How Many Young Consumers Will Shop Black Friday Cyber Monday This Year On black friday 2023, u.s. consumers spent $9.8 billion online, contributing significantly to the overall black friday revenue (adobe, 2024). this meant that black friday 2023 generated less revenue than cyber monday but was still the second most significant day in terms of online shopping spend between 1 october and 31 december 2022 (adobe, 2024). 73% of consumers plan to shop in store on black friday in 2020 to take advantage of sales or the best deals they can get for the season. (deloitte, 2020) 46% shop in store to enjoy shopping with friends or family as a part of their black friday ritual. (deloitte, 2020) 27% plan to shop in store because of the overall excitement of the day. In 2022, over 70% of british consumers chose to shop on black friday as they believed it offered the best deal s. some 40% saw black friday shopping as a good way to track spending. In 2021, black friday us online sales came in at $8.9 billion, down 1.3% from the $9 billion spent in 2020. analysts say this was a result of lingering pandemic effects, including supply chain disruptions, in addition to earlier online deals stealing some of the momentum. some ecommerce sellers did see a boost, however.
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