Convenience Is Key In The Digital Age Raconteur The key to winning the future is convenience. brand loyalty may be harder to come by in the digital age, but those that embrace technology and data, and use them to simplify our lives at every touchpoint, can make it easier than ever for consumers to say “yes”. by debbie klein, ceo, engine europe and asia. receive the latest insights direct. To win this battle of ‘competitive convenience’, hay says retailers are thinking like a customer and starting to customise experiences at scale. “given that convenience is such a key factor for many people in purchasing decisions, failing to provide a tailored service can lose business,” he states. “communicating more regularly with.
Agility The Number One Requirement For Success In The Digital Age Raconteur Convenience drives the digital economy, and those who want to participate in its future need to get on board – or risk not having a future. data: 75 percent: how much businesses can save per. Newer players in particular are using the convenience that digital tech can offer as a selling point. at edinburgh hotel house of gods, which opened in 2019, guests can use the ubiquitous whatsapp mobile messaging service to book their accommodation, check in and out, order room service and submit queries to its staff. Convenience stores are designed for convenience, offering a quick in and out stop, that satisfies a customer's immediate need (nilsson et al., 2013). it would be easy to assume that a c store visit would be more like a utilitarian visit, the customer gets what they need in the visit ( babin et al., 1994 ). The digital age has been marked by an unprecedented rise in smart technology. from smartphones that manage our daily schedules to smart home devices that make life easier, convenience is at our fingertips. however, this convenience is powered by big data analytics, which processes vast amounts of personal information to tailor user experiences.
Comments are closed.